Global Markets and Service

Marel maintains an extensive global presence so that we can effectively serve customers all around the world. This unique network allows us to build enduring partnerships that produce exceptional results for our customers and the market. We have customers in more than 140 countries, ranging from international leaders to local processors, mainly within the poultry, meat and fish industries.

The Global Markets and Service team consists of nearly 3,000 employees, where more than 50% are regional and market focused, spread across more than 30 countries. We cover global functions for a unified customer approach and offer locally based sales and service to ensure we engage with processors where they live and operate.

In 2022, we worked to strengthen our global and local capabilities, as well as advance our internal technology and digital customer interfaces. We have structured the reach of our data-driven marketing, sales and service activities to have a strong local presence in our six regions. Each region is backed by a robust knowledge base in our business segments. Our global functions also contribute to a unified approach.

Together, these efforts support our aim of growing aftermarket revenues from 40% towards the 2026 target of 50% of revenues coming from service and software.

Marel’s local sales and service network is the backbone of our global reach. We are organized in six regions, where our regional teams are responsible for the customer journey and experience: North America; Latin America; Northern Europe; Southern Europe, the Middle East and Africa; China; and Asia and Oceania.

Our strong local presence enables us to help customers optimize their operations for safe, sustainable and affordable food production. It is also key to understanding the market, our customers’ customers, retailers and trends in the food industry.

In 2022, we further strengthened our structured regional account ownership approach for sales and service. We have grown aftermarket revenues substantially in emerging and established markets, increased equipment sales to new customers and increased sales of connected software solutions to both new and existing customers. In addition, we have engaged with processors at physical, virtual and hybrid trade shows, events, training sessions and demos.